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StuartStuart - Dyson

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Community Newsletter - April 2023COMMUNITY NEWSLETTER

Welcome to the April edition of our newsletter.Hello to all our new members, those that are returning and those that’s still considering joining us, it’s great to have you here! Every time you interacted with an article, leave a ‘like’, comment, suggestion, or feedback, it all helps our community grow 😃!Let’s start by looking at what our team have been working on this last month. And highlight the NEW category that hit the community at the end of April. How to: Campaign We’ve been releasing even more articles into our ‘Getting to know your machine’ series. In April, we’ve focused our efforts into articles that help new and returning owners become familiar with their machines’. These include:Dyson Zone™️ headphones: Getting started Dyson Cordless vacuums: Getting started Dyson Airwrap™ multi-styler: Golden rules for curl retention Dyson Supersonic™ hair dryer: Understanding the attachment and accessoriesOur next batch of articles focus specifically on our Hair care category and revisi

StuartStuart - Dyson

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Introducing the Dyson Zone™ noise-cancelling headphonesHEADPHONES

With the exciting news that the Dyson Zone™️ headphones are set to launch to even more markets, delivering pure Dyson audio with industry-leading noise cancellation and purified airflow to the nose and mouth of every owner, we’re very excited to make an announcement of our own! We can now share the expansion of our Community to include a bespoke discussion forum and knowledge base - designed to support owners with product onboarding, in-app functionality, audio, purification, through to maintenance and common queries. This expansion includes: Two NEW Community sections - For the discussion and sharing of product knowledge; New Homepage Category - ‘Headphones’. New Knowledge base Category - ‘Headphones’. Eight NEW subcategories, individually designed to help onboard and support owners; New Homepage subcategories; General discussion - For general discussion and help. Setting up your headphones - For discussion and advice on pairing, connectivity, audio and purification. Contro

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StuartStuart - Dyson

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Community Newsletter - March 2023COMMUNITY NEWSLETTER

Welcome to the March edition of our newsletter.Hello to all our new members, those that are returning and those that’s still considering joining us, it’s great to have you here! Every time you interacted with an article, leave a ‘like’, comment, suggestion, or feedback, it all helps our community grow 😃!Let’s start by looking at what our team have been working on this last month. And end with a sneak peek at something exciting hitting the Community soon. Spotlighted PostsWe’ve always on the lookout for our next hot topics. Posts that we feel should be put in the ‘Spotlight’, those that highlight unique features or benefits, and those that are a little more bespoke.This month we’re ‘Spotlighted’:Dyson NEW Lego sorter Airwrap attachments - Which are the best? Omniglide, Micro, Digital Slim, V10 Compatibility V15 Particle Count Data - Local Download Query Considering an upgrade to the Dyson Purifier Hot + Cool, any recommendation?To search for all the posts included as a ‘Spotlight’, en

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StuartStuart - Dyson

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Community News - We've expanded!COMMUNITY NEWS

In August 2022 we expanded the community to include our Cordless, Corded, Lighting and Hair Care categories. Creating bespoke discussion and support areas for each. This provided owners, visitors, and those with an interest in Dyson technology with further areas to find support for and to have open discussions with other Dyson enthusiasts about their machines. Since that time our English language platform has grown exponentially, expanding the support and instructional content available, optimising the website and mobile experiences, helping to guide more members and visitors to answer, to get assistance and engage with one another, right through to increase our members count.Today, I’m extremely excited to share that we’ve expanding even further and have released two new community instances available in Italian and Japanese languages. The addition of these is an important step in the way we communicate, support, and untimely engage with each of these markets. Visit our Italian and J

StuartStuart - Dyson

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Community Newsletter - February 2023COMMUNITY NEWSLETTER

Welcome to February’s edition of our newsletter.A very warmly welcoming all our new members, those that are returning and those that’s still considering joining us, it’s great to have you here. Every time you interacted with an article, leaving a ‘like’, comment, suggestion or feedback, it helps our community grow 😃!In our January edition we started celebrating our top contributors from the month - those that have helped to answer the most questions, replied the most and have generally looked to improve the community. This editions no different. Simply look for our ‘Top contributor’ sections below. Before we share who these members are, let’s look at two exciting features our team have been working on throughout February. Spotlighted PostsWe’ve always on the lookout for our next hot topics. Posts that we feel should be put in the spotlight. While these have typically been where other members highlighted a benefit or discovered a unique feature of their machine, we’ve expanded it to h

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StuartStuart - Dyson

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Can I submit/share my ideas on future technology with Dyson?

Although we always love to hear feedback on our technology from Dyson owners, unfortunately we can’t accept product ideas and suggestions submitted from outside our organisation. This could lead to misunderstandings - we have to be very cautious, especially in terms of intellectual property. We have a 6,000-strong global engineering team, who are busy developing a pipeline of new Dyson technology stretching 25 years into the future. We can't reveal anything they might be working on until we're ready to launch, but the Dyson Community is a great place to stay up to date with our latest news!We do wish you the best of luck with your ideas!

StuartStuart - Dyson

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Community Newsletter - January 2023COMMUNITY NEWSLETTER

Welcome to January’s edition of our community newsletter. Our first of 2023! With the New Year, we’re welcoming a new tradition, we’re not only planning to share what we’ve been working on behind the scenes, what new and exciting things we have in store, but we’ll be continuing the theme of our December edition, by celebrating our members - In this and future editions, we’ll be highlighted our top contributors, those that have helped to answer the most questions, replied the most and have generally looked to improve the community for all! Look out for this at the bottom of our newsletter. First, I’d like to start by continuing a tradition of my own, by warmly welcoming all our new members, those that are returning and to those that’s still considering joining us! It’s truly great to have you here. From the moment you hit the homepage, interact with articles, leave likes, a comment or simply create your own topic, it all helps our community to grow! Please keep up the hard work.Let’s ge

StuartStuart - Dyson

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Community Newsletter - December 2022COMMUNITY NEWSLETTER

Welcome to this very special edition of the community newsletter, our festive edition! Whereas we’d usually update everyone on the comings and goings of the community, what the latest features we’ve introduced are and even what we’re working on behind the scenes, we’re taking a slightly different approach this month. It is the end of the year after all! We’d like to share what we’re thankful for on the community this year. And simply put, its all of you! We couldn’t and wouldn’t have a community, if it weren’t for our dedicated users, free speakers and supporters. Every single interaction, from the most common questions, through to the bespoke, content suggestions, detailed responses and those that look to share feedback and suggestions, we thank you all. Without these, we wouldn’t have grown our content, been able to expand to include our entire category range and most importantly, wouldn't have been able to welcome even more members into our existing pool of users, owners and advocat

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StuartStuart - Dyson

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Community Newsletter – November 2022COMMUNITY NEWSLETTER

Welcome to November’s edition of our community newsletter.As with every newsletter, I like to start off by welcoming all our new members, those that are returning and to everyone that’s still considering joining us. It’s truly great to have you here. From the moment you hit the homepage, interact with articles, leave likes, a comment or simply create your own topic, it all helps our community to grow! Please do keep up the great work. Here’s what we’ve been working on through November: Community linking - MyDyson™ appSince the community launched back in august last year, it’s seen multiple phases of expansion. An extension to each category, new discussion and support areas, as well as regular updates to the self-evolving knowledge base. To support this, we’ve been working with the development team to further align the community’s In-App links and the categories these appear against. We’re very excited to say that the community is now featured in the app for our Air Treatment, Floor car

StuartStuart - Dyson

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Dyson Zone™ headphones - Dyson's entry into audioHEADPHONES

Dyson excitingly lifted their embargo on the technology unveiling of Dyson Zone™ headphones.Last week, journalists attended the virtual secret briefing. Media were very impressed by the audio capabilities of the Dyson Zone headphones and their opportunity to understand how Dyson develops new technology, specifically in the audio space.To learn more information about the product, the audio solution, how it helps to tackle the urban pollution problem and so much more, visit our Dyson Zone™ - Dyson's entry into audioDon’t forget to sign up using this link to be among the first to hear more about Dyson Zone™ headphones. Related community articlesIntroducing the Dyson Zone™ headphonesSee how Dyson headphones produce pure, clean audioHow the Dyson-engineered contact-free visor worksInside the filtration system of Dyson's air-purifying headphones

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StuartStuart - Dyson

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Community Newsletter – October 2022COMMUNITY NEWSLETTER

Welcome to October’s edition of our community newsletter.As with every newsletter, I like to start off by welcoming all our new members, those that are returning and to everyone that’s still considering joining us. It’s truly great to have you here. From the moment you hit the homepage, interact with articles, leave likes, a comment or simply create your own topic, it all help! Keep up the great work. Let’s make a start… Message AutomationAnother exciting feature comes to the Community this month, automation of our onboarding communications. We’ve now able to automate messages to our registered members at set intervals, after a 30-day and 90-day duration. These messages have a slightly different purpose for us, however. We’re focusing on engagement through highlighting some of our top trending areas and discussions. We believe bringing attention to these spaces will help when/if our members find themselves posting a question or responding to one.Keep a look out in your community inbox

StuartStuart - Dyson

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Joining MyDyson™ and registering your Dyson machines

Registering your machines and unlocking exclusive benefits has never been easier. The MyDyson™ experience has been updated to support you with everything you need, all in one place. There are various new benefits personalised to your machine, including how-to guides, support and troubleshooting, and the ability to easily locate and order spares and accessories.To get started, select from either the web option or our exciting new MyDyson™ app.If you’ve already joined MyDyson™, simply download the new MyDyson™ app and enjoy the experience, on the move, any time of the day. For anyone that already has the Dyson app, with auto-update enabled through the App store, your existing version will update automatically. MyDyson™ – Dyson website Joining MyDyson™ and registering your machines gives you instant access to how-to guides, tailored support and more. And it's quick and easy. Follow our ‘Machine registration’ link to get started. MyDyson™ app – Apple and Android The MyDyson™ app will be

StuartStuart - Dyson

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Community Newsletter – September 2022COMMUNITY NEWSLETTER

Welcome to September’s edition of our community newsletter.The new shorter format we ran with in August was a roaring success, so in keeping with that, I’ve got a few items on our agenda today!First, as with every newsletter, I like to start off by welcoming all our new members, those that are returning and to everyone that’s still considering joining us. It’s truly great to have you here. From the moment you hit the homepage, interact with articles, leave likes, a comment or simply create your own topic, it all help! Keep up the great work. Let’s make a start… Welcome messagingAn exciting new feature comes to the Community this month, message automation. Whereas before this was only available for those that received a new Ranks and those awarded a Badges, we’ve been able to format the initial welcome message our users receive via the Community. Once a user has signed up and activated their account, they’ll receive a message that not only welcomes them into the Community but highlights

StuartStuart - Dyson

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Community Newsletter – August 2022COMMUNITY NEWSLETTER

Welcome to August’s edition of our Community newsletter.A very warm welcome to our new members, those that are returning and to everyone that’s still considering joining us. It’s great to have you here. We’re taking a slightly different approach to our newsletter this month, we’re keeping things short, while of course making sure you get enough information to be informed on our goings on! Lets make a start… Tips and tricks…We’ve taken the Community to even grander heights this month by sharing a whole host of category specific Tips and tricks. These aren’t just focused on everyday use, but on the most bespoke subjects we could find. From maximising run time, battery life, using attachments, all the way through to improving home air quality. Visit our ‘Tips and tricks’ category to view them all.Redesigned email automation…The very moment you registered on the Community, start to become active in conversations through leaving a response, being mentioned in, or simply providing an answer

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StuartStuart - Dyson

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Becoming a Community SuperuserSUPERUSER

Even before we created the Dyson Community, we set ourselves some very clear goals on what it should be, what it should look like and how it should support Dyson owners and platform visitors alike. We wanted to build an engaging community, with a rich knowledge base, where anyone can share their knowledge, offer insights, form connections, learn more about their machines and ultimately support one another. We’ve made a lot of progress in this space already and we know there is still so much more we can do to support you all and recognise you for your contributions.That’s why were introducing our latest reward, the Superuser! What is a Superuser? The Community is more than the sum of its parts - it’s about you. Our owners, our advocates, our enthusiasts, our everyday users. As we want all of you to be involved in shaping the Community, supporting one another, and to be recognised for your engagement as a top supporter, we’re making this new rank available as a reward to our top contribu

StuartStuart - Dyson

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Community News and Updates – July 2022COMMUNITY NEWSLETTER

Welcome to July’s edition of our community newsletter.Alongside the usual topic points, monthly growth, content, platform improvements, I’ve got some very exciting news to share with you all!But first… Let’s talk visitors and community growthSince expanding the platform in May and incorporating our other category areas, we’ve seen yet another increase in our month-on-month traffic.We’ve exceeded 100,000 unique visitors - These navigated through to us via the Dyson App and as direct. Platform engagement grew by 8% - Even more of you are liking, commenting, and creating content. We increased our registered member pool by a further 6% - We’ve exceeding 2,300 members.I’ve said it before, and I am sure I will say it again. This continued increase from our visitors and registered members alike is fantastic. It helps to evidence the content we are creating, the improvements we are making and support our members and moderators alike are providing isn’t just beneficial to those that are alrea

StuartStuart - Dyson

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Community News and Updates – June 2022COMMUNITY NEWSLETTER

Welcome to June’s edition of our community newsletter.As before, I’ll be talking through our growth, content, platform improvements and providing an update on what we’ve been working on behind the scenes. I’ll also be sharing some very exciting news about what is hitting the platform in July. Let’s talk visitors and community growthIn the May’s edition of our newsletter (Community News and Updates – May 2022), we highlighted the upcoming expansion, the inclusion of the remaining categories and a host of other supporting features. Since this expansion, we’ve seen yet another increase in traffic month-on-month. We welcomed just over 100,000 unique visitors. These headed to the community via the Dyson App and as direct traffic. This is an increase of 25,000+ from the previous month. We broke our 2200-member mark! Increasing our registered member pool by a further 7%.Seeing a continued and significant increase in our visitors and registered numbers again is a fantastic milestone. It helps

StuartStuart - Dyson

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Community News and Updates – May 2022COMMUNITY NEWSLETTER

Welcome to May’s edition of our community newsletter.As before, I’ll be talking through our growth, content, platform improvements and providing an update on what we’ve been working on behind the scenes. I’ll also be sharing some very exciting news about what is hitting the platform in June. Let’s talk visitors and community growthIn early March, we expanded the community to include the Robot Category, since then we’ve seen a distinct increase in traffic month-on-month. In fact, our visitor number grew in May by a whopping 85%. We welcomed just over 76,000 unique visitors. These headed to the community via the Dyson App and as direct traffic. This is an increase of 35,000+ from the previous month. Our registration pool grew by 142, an increase of 7%, which brings us just shy of 2100 members. Seeing such a significant increase in our visitors and registered numbers is truly a fantastic milestone. It doesn’t only show that the content we are creating is beneficial and is supporting in n

StuartStuart - Dyson

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Community News and Updates – April 2022COMMUNITY NEWSLETTER

Welcome to fifth edition of our monthly community newsletter.As before, I’ll be talking through our growth, content, platform improvements and providing an update on what we’ve been working on behind the scenes. I’ll also be dropping more hints on what we have coming to the platform over the next few months and beyond. Enjoy! Let’s talk visitors and community growthWith the addition of the Robot vacuum category onto the community, we’ve seen a distinct increase in overall traffic. Increasing our overall visitor count by 32% from that in March.We welcomed just over 41,000 unique visitors. These headed to the community via the Dyson Link App and as direct traffic. This is an increase of 9000+ from the previous month. 115 registered users joined us. This is an overall increase of 6.2%, which is over what we had forecast. A very warm welcome from our community team to our visitors and newly register members alike. Let’s talk contentThere was yet another marginal increase of topics/replies

StuartStuart - Dyson

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Announcement: The Dyson Zone™ headphones (2022)HEADPHONES

We're excited to introduce the Dyson Zone™️ headphones, our first venture into a new category. This brand new format captures city pollution including gas, allergens and particulate matter, and cancels unwanted noise with advanced active noise cancellation and pure, high-fidelity audio.The Dyson Zone™️ is a set of noise cancelling, high fidelity over-ear headphones which simultaneously deliver immersive sound to the ears, and purified airflow to the nose and mouth. The result of over a decade of air quality research and development, the Dyson Zone™️ simultaneously tackle the urban issues of air quality and noise pollution.To learn more about the Dyson Zone™️ simply visit the announcement page, catch up on the latest news by visiting the Dyson newsroom and Sign up to be among the first to hear more about our new product.

StuartStuart - Dyson

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Community News and Updates – March 2022COMMUNITY NEWSLETTER

Welcome to fourth edition of our monthly community newsletter.In this edition, I’ll be talking through our growth, content, platform improvements and providing an update on what we’ve been working on behind the scenes. I’ll also be dropping more hints on what we have coming to the platform over the next few months and beyond. Enjoy! Let’s talk visitors and community growthMarch saw some very exciting stats, with us yet again exceeding our platform goals for visitor numbers, registration, and overall engagement. We welcomed just over 32,000 unique visitors. These headed to the community via the Dyson Link App and as direct traffic. This is an increase of 2000+ visitors from the previous month. 110 registered users joined us. This is an overall increase of 6%, which is just over our 5% forecast. This figure is based off our predicted visitor numbers and the number of active app users remaining in the registration pool from our initial launch phases. A very warm welcome to each of you.